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What is email marketing?
More than four billion people, or over half the world’s population, use email. That explain why email marketing is so effective. Email marketing has a return on investment or ROI of $42 for every one dollar spent, so if you spend one dollar, you’ll make an average of $42 back. There are many factors that…
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Managing A Social Advertising Budget
The goals you set in your paid social media strategy, such as building brand awareness or gaining more followers, will help guide your budget. Once you know what you want to achieve, you can figure out what funding you need to help you get there. It’s good to get a sense of which components are…
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Target Your Social Advertising
Social media can be such a useful component of social media marketing, it is time to plan your paid strategy and learn how to set up an ad campaign. Let’s set up an ad on Twitter as an example, but most social media platforms will guide you through setting up a campaign in a similar…
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The Value of Paid Ads on Social Media
Throughout social media marketing campaigns, you will likely utilize a combination of organic and paid media. Social media is one of the best marketing channels for generating organic media. However, organic media alone might not be enough to accomplish all of your social media marketing goals. You may want to implement the fifth pillar of…
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Social Media Marketing Reporting
You’ve used analytics to measure your progress towards your goals at every stage of the marketing funnel. You’ve analyzed the data to make informed decisions about social media strategy. It is time to share those learnings and decisions through a social media report. Social media report is a document that presents and tracks relevant data about your…
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Social Media Analytics
Social media analytics can be a powerful tool to guide your current and future campaigns in the right direction. Just like social listening, you’ll use analytics to help you make better decisions, solve problems, improve performance, and understand your audience. With social listening, the information you gather is qualitative. Qualitative data describes qualities or characteristics.…
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Composing Engaging Content
You can employ lots of great strategies to increase your engagement and followers on social media. But they won’t help your campaign succeed if the content you post isn’t compelling to your audience. How companies approach developing marketing content, depends on the size and resources. Some companies may have internal resources dedicated to marketing content.…
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Engagement On Social Media
Social listening that you learn from the previous post not only helps you understand your target audience better, but it also increases their engagement with your brand. So how can we boost current and potential customers’ engagement on social media? Engagement refers to the actions people take on social media, such as likes, favorites, comments,…
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Social Listening: Listening and Engagement
Imagine that you are responsible for the social media marketing for a small company. Unfortunately, one of your company’s products has a small defect and customers have been complaining about this product on social media. If you aren’t aware of these posts and don’t take steps to address the issue, your company’s reputation could be…
Scholar Journeys
“Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein
Scholar Journeys 