Emails That Keep Customers

So far, we’ve explored acquisition emails, welcome emails, promotional emails, and newsletters. What’s next? We’ll explore retention emails. Types of…

Emails That Entice Subscribers

We’re still moving along on our journey into the various types of email marketing. So far, we’ve learned about acquisition…

Preparing for Your Campaign

Just as a professional chef doesn’t just toss some random ingredients into a pan and expect to create the greatest…

What is email marketing?

More than four billion people, or over half the world’s population, use email. That explain why email marketing is so…

Social Media Analytics

Social media analytics can be a powerful tool to guide your current and future campaigns in the right direction. Just…

Composing Engaging Content

You can employ lots of great strategies to increase your engagement and followers on social media. But they won’t help…

Engagement On Social Media

Social listening that you learn from the previous post not only helps you understand your target audience better, but it…

Apply Display Advertising

Another popular online advertising option is placing ads on other online properties, such as a website or app, that are…

Understand Google Ads

There are a lot of different types of Google ad formats, from search ads to shopping and video ads. Regardless…

Inclusive Marketing

Discrimination, biases, and stereotypes have rooted in our society for as long as you can remember. It happens everywhere in…