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Empathy Tools: Artifacts in the UX Process
Artifacts are documents that design teams create to gather, organize and present information throughout the UX process. We will look at user personas, scenarios, user stories, and storyboards and their process. User personas A user persona is a model or character that portrays a possible use of your website or app. Personas aid the design…
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Work with Google Ads Metrics
On the campaign’s page, you can control which metrics are displayed by selecting them. Being able to select metrics is useful when you want to view metrics at different stages of the marketing funnel. At the Awareness stage, the metrics that you are likely to monitor are clicks and impressions. At the Consideration stage, you…
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Work With Google Analytics – Monitor Metrics and Create Explorations
This article will introduce you to how Google Analytics collects information can tell you. Google Analytics: Monitor metrics It all starts with events. An event causes data collection to occur in Google Analytics. When a Google Analytics 4 property is initially set up for a website or app, certain events are automatically enabled to collect…
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Getting to know – Google Analytics Metrics
You don’t need to setup Google Analytics account because of Google Analytics demo account. The following are steps in setting up the real Google Analytics for reference. Get started with Google Analytics Create a new account and property To create a new account, go to the Analytics page and select Get started today. You must enter or select…
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Introduction to Tools for Marketing Analytics
There are many skills in digital marketing and e-commerce contribute to marketing and ad strategies such as creating search, display, and social media ads, running e-mail campaigns, expanding customer reach, raising brand awareness, and engaging customers with content. Some additional skills can be classified under the category of analytics. These include how to set and…
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Performance Goals in Digital Marketing
A performance goal is a target that has a measurable numeric value. Performance goals and their associated metrics define success. Without them, it’s simply a feeling or guesswork on how a campaign is benefiting a business. Set performance goals Suppose a business goal for an e-commerce store is to improve customer acquisition by 20% over…
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Create Media Plans for Campaigns and Set Performance Goals
In marketing, campaigns also require planning for the best outcomes. There are many software tools to manage these types of campaigns and help monitor their performance to help you achieve your goal. Media plans and performance goals In marketing, media plans help people understand what’s in a marketing campaign before it’s run. Media plans have…
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Most Common Email Marketing Metrics
Metrics are quantifiable measurements used to track and assess progress toward a business objective. This is important to remember as we explore the most commonly used metrics in email marketing. Metrics in email marketing Open rate An open rate is the percentage of users that open your email. Most likely you won’t have to calculate yourself because…
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Introduction to Metrics in Email Marketing
Data is important because sending emails out is only half of the challenge. Measuring whether your campaign was successful or not is a big part of your campaign too. So how can you tell if your campaign was successful or not? First, you need to understand how data, metrics, KPIs, and reports all fit together.…
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Mistakes in Email Marketing
Although email marketing is an incredibly trusted and effective way to keep your clients up to date, it’s important to note that sometimes mistakes happen. Since you’re sending the emails to your recipients’ inboxes, there’s no way to edit them in real-time. Once the email is sent, it’s out of your hands. Some common mistakes…
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Tools For Email Marketing
When it comes to digital marketing, automation has become the key to a campaign’s success. Email marketing automation helps you find your audience and serve them only the content they want. Helpful tools for effective email marketing Email marketing automation tools help email marketers generate leads or turn strangers into customers. With automation, email marketers…
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How To Write An Effective Email
Although marketing emails have become more design focused and streamlined than they used to be, the most important part remains the same. The content. You can create the most beautifully designed emails, but if the copy isn’t compelling, informative or adding value for the reader, it won’t matter. Write effective emails Writing emails is a…
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Email Lists: The Most Important Aspect of Email Marketing
The most important important part of your email marketing campaign is its recipients. After all, without a mailing list, there’s nowhere for your emails to go. A huge part of email marketing lead generation. Lead generation is the practice of collecting a potential customer’s email address. Every time you acquire an email address, you’re generating…
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Emails That Keep Customers
So far, we’ve explored acquisition emails, welcome emails, promotional emails, and newsletters. What’s next? We’ll explore retention emails. Types of email marketing: Retention emails Retention emails are all about timing. When sent at the right time, they can be incredibly effective. If you commit to sending them, you can keep more of your customers coming…
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Emails That Entice Subscribers
We’re still moving along on our journey into the various types of email marketing. So far, we’ve learned about acquisition emails and welcome emails. Next, we’re going to go over one of the most effective types of emails, the almighty newsletter. Types of email marketing: Newsletters A newsletter is an email sent to subscribers regularly, containing news…
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Emails That Welcome New Subscribers
There are different email types to accomplish different goals whether for your project or company. The main goal is gain more customers. What is the strategy for acquiring customers? How do brands get people interested enough to take action? How do brands turn a potential customer into an existing customer? Types of email marketing: Acquisition…
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Do’s and Don’ts of Email Marketing
When it comes to creating an email marketing strategy, a lot of the decisions you make will depend on who you are targeting and what you find works best for them. But even before you have that information, here are some tried and true do’s and don’ts that every email marketer lives by. Do: prioritize…
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Preparing for Your Campaign
Just as a professional chef doesn’t just toss some random ingredients into a pan and expect to create the greatest dish in the world, a successful marketer doesn’t just aimlessly send out emails with no real direction or tactic and expect big results. To create a successful marketing strategy, you’ll need to conduct a few…
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What is email marketing?
More than four billion people, or over half the world’s population, use email. That explain why email marketing is so effective. Email marketing has a return on investment or ROI of $42 for every one dollar spent, so if you spend one dollar, you’ll make an average of $42 back. There are many factors that…
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Managing A Social Advertising Budget
The goals you set in your paid social media strategy, such as building brand awareness or gaining more followers, will help guide your budget. Once you know what you want to achieve, you can figure out what funding you need to help you get there. It’s good to get a sense of which components are…
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Target Your Social Advertising
Social media can be such a useful component of social media marketing, it is time to plan your paid strategy and learn how to set up an ad campaign. Let’s set up an ad on Twitter as an example, but most social media platforms will guide you through setting up a campaign in a similar…
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The Value of Paid Ads on Social Media
Throughout social media marketing campaigns, you will likely utilize a combination of organic and paid media. Social media is one of the best marketing channels for generating organic media. However, organic media alone might not be enough to accomplish all of your social media marketing goals. You may want to implement the fifth pillar of…
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Social Media Marketing Reporting
You’ve used analytics to measure your progress towards your goals at every stage of the marketing funnel. You’ve analyzed the data to make informed decisions about social media strategy. It is time to share those learnings and decisions through a social media report. Social media report is a document that presents and tracks relevant data about your…
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Social Media Analytics
Social media analytics can be a powerful tool to guide your current and future campaigns in the right direction. Just like social listening, you’ll use analytics to help you make better decisions, solve problems, improve performance, and understand your audience. With social listening, the information you gather is qualitative. Qualitative data describes qualities or characteristics.…
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Composing Engaging Content
You can employ lots of great strategies to increase your engagement and followers on social media. But they won’t help your campaign succeed if the content you post isn’t compelling to your audience. How companies approach developing marketing content, depends on the size and resources. Some companies may have internal resources dedicated to marketing content.…
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Engagement On Social Media
Social listening that you learn from the previous post not only helps you understand your target audience better, but it also increases their engagement with your brand. So how can we boost current and potential customers’ engagement on social media? Engagement refers to the actions people take on social media, such as likes, favorites, comments,…
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Social Listening: Listening and Engagement
Imagine that you are responsible for the social media marketing for a small company. Unfortunately, one of your company’s products has a small defect and customers have been complaining about this product on social media. If you aren’t aware of these posts and don’t take steps to address the issue, your company’s reputation could be…
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When to Publish Your Social Media Contents
Having a consistent presence on social media allows your brand to be seen and discovered by potential customers. However, more is not always better when it comes to publishing on social media. You want to stay in the audience’s mind, but you also don’t want to post so frequently that you overwhelm their feeds and…
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Offer Variety Content on Social Media
So you have developed a strategy for your social media marketing campaign, set goals for your campaign, identify your target audience, and choose the best platforms for your audience and goals. We will cover the next pillar of social media marketing, planning and publishing your social media posts. Types of content on social media For…
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Determine Social Media Marketing Strategy
Before getting started on any social media marketing campaign, you need to develop your strategy. Your social media strategy is like a guide that tells you what you’re trying to accomplish, how you’re going to accomplish it, and how you’ll know when it’s been accomplished. Define the goals of your social media strategy The first…
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Set Up a Professional Social Media Profile
You may already have one or more social media accounts that you use to connect with family and friends. While these accounts probably show a lot about who you are personally, they may not demonstrate much about your professional interests, skills, and experience. Additionally, they likely contain personal content that you may not want to…
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Understanding Social Media Marketing
We all have the temptation to check our phones because of social media notifications. Like it or not, we all use and are influenced by social media in our lives. At the same time, it creates opportunities for businesses to connect with loyal customers to understand their brands. Social media is any digital tool that…
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Apply Display Advertising
Another popular online advertising option is placing ads on other online properties, such as a website or app, that are not search engines. The marketing term for this type of ad placement is display advertising. Display advertising – visual ad formats placed on websites or applications. The conventional way is to contact the website owners…
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Understand Google Ads
There are a lot of different types of Google ad formats, from search ads to shopping and video ads. Regardless of the ad format, there are certain steps you’ll likely take when creating any Google ad. Steps to create a Google Ad 1. Define your campaign goal What do you want to achieve with the…
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Understand Search Engine Marketing (SEM)
There are two main ways to get a business found in search engine results pages (SERPs): search listings and paid ads. The paid portion of placement on search results pages is called search engine marketing or SEM. Search engine marketing is increasing a product or service’s visibility on a search engine results page through paid…
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Analyze Search Performance And User Behavior
When working on search engine optimization for a website, there is a no-cost tool that helps you better understand how the website is performing on Google Search. Introduction to Google Search Console The tool is called Google Search Console. Search Console provides information on a range of different website metrics and reports. For example, you…
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Help Google and Users Understand Your Content
Think about the webpage results in the search engine results page. What makes you decide to click on a certain result? Is it the URL? The name shown? Or a description of the page? Or is it a combination of all three? These elements are part of the digital marketing that helps both Google and…
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Optimize a Website’s Content for Search Engine Optimization
There are tips and tricks to search engine optimization, it really comes down to first creating great content. If the content is well-written, informative, and on topic, it will help satisfy the searcher’s query. This is an important aspect in implementing SEO, you should try to satisfy the searcher’s query better than the competition. So…
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How Search Works – Google Search Engine
Let’s imagine that a potential customer uses a search engine to solve their problem. If you’re a business that provides a solution, you’d want to get found in the search results. A really important aspect of digital marketing is getting your website found in search engines. In this article, you will learn how the Google…
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The Traditional Marketing Funnel to the Digital Marketing Funnel
A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes. The general marketing funnel has four steps: Awareness Consideration Conversion Loyalty There are multiple versions…
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Characteristics of a Good User Experience
Good design is easy to spot but often hard to pin down. What exactly makes a product effective to its users? Is it a matter of simplicity, structure, or functionality? The answer depends on the product in question. Some of the primary characteristics of good UX are usable, equitable, enjoyable, and useful. These characteristics can…
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Major and Career Plan
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Scholar Journeys
“Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein
Scholar Journeys 