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Mistakes in Email Marketing
Although email marketing is an incredibly trusted and effective way to keep your clients up to date, it’s important to note that sometimes mistakes happen. Since you’re sending the emails to your recipients’ inboxes, there’s no way to edit them in real-time. Once the email is sent, it’s out of your hands. Some common mistakes…
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Tools For Email Marketing
When it comes to digital marketing, automation has become the key to a campaign’s success. Email marketing automation helps you find your audience and serve them only the content they want. Helpful tools for effective email marketing Email marketing automation tools help email marketers generate leads or turn strangers into customers. With automation, email marketers…
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How To Write An Effective Email
Although marketing emails have become more design focused and streamlined than they used to be, the most important part remains the same. The content. You can create the most beautifully designed emails, but if the copy isn’t compelling, informative or adding value for the reader, it won’t matter. Write effective emails Writing emails is a…
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Email Lists: The Most Important Aspect of Email Marketing
The most important important part of your email marketing campaign is its recipients. After all, without a mailing list, there’s nowhere for your emails to go. A huge part of email marketing lead generation. Lead generation is the practice of collecting a potential customer’s email address. Every time you acquire an email address, you’re generating…
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Emails That Keep Customers
So far, we’ve explored acquisition emails, welcome emails, promotional emails, and newsletters. What’s next? We’ll explore retention emails. Types of email marketing: Retention emails Retention emails are all about timing. When sent at the right time, they can be incredibly effective. If you commit to sending them, you can keep more of your customers coming…
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Emails That Entice Subscribers
We’re still moving along on our journey into the various types of email marketing. So far, we’ve learned about acquisition emails and welcome emails. Next, we’re going to go over one of the most effective types of emails, the almighty newsletter. Types of email marketing: Newsletters A newsletter is an email sent to subscribers regularly, containing news…
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Emails That Welcome New Subscribers
There are different email types to accomplish different goals whether for your project or company. The main goal is gain more customers. What is the strategy for acquiring customers? How do brands get people interested enough to take action? How do brands turn a potential customer into an existing customer? Types of email marketing: Acquisition…
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Do’s and Don’ts of Email Marketing
When it comes to creating an email marketing strategy, a lot of the decisions you make will depend on who you are targeting and what you find works best for them. But even before you have that information, here are some tried and true do’s and don’ts that every email marketer lives by. Do: prioritize…
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Preparing for Your Campaign
Just as a professional chef doesn’t just toss some random ingredients into a pan and expect to create the greatest dish in the world, a successful marketer doesn’t just aimlessly send out emails with no real direction or tactic and expect big results. To create a successful marketing strategy, you’ll need to conduct a few…
Scholar Journeys
“Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein
Scholar Journeys 