Category: Uncategorized
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Empathy Tools: Artifacts in the UX Process
Artifacts are documents that design teams create to gather, organize and present information throughout the UX process. We will look at user personas, scenarios, user stories, and storyboards and their process. User personas A user persona is a model or character that portrays a possible use of your website or app. Personas aid the design…
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Performance Goals in Digital Marketing
A performance goal is a target that has a measurable numeric value. Performance goals and their associated metrics define success. Without them, it’s simply a feeling or guesswork on how a campaign is benefiting a business. Set performance goals Suppose a business goal for an e-commerce store is to improve customer acquisition by 20% over…
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Create Media Plans for Campaigns and Set Performance Goals
In marketing, campaigns also require planning for the best outcomes. There are many software tools to manage these types of campaigns and help monitor their performance to help you achieve your goal. Media plans and performance goals In marketing, media plans help people understand what’s in a marketing campaign before it’s run. Media plans have…
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Most Common Email Marketing Metrics
Metrics are quantifiable measurements used to track and assess progress toward a business objective. This is important to remember as we explore the most commonly used metrics in email marketing. Metrics in email marketing Open rate An open rate is the percentage of users that open your email. Most likely you won’t have to calculate yourself because…
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Textbooks and Study Material
In addition to expensive tuition and rent, students need to take into account of other miscellaneous expenses such as text books and study material (software, additional paid tests). School does provide the estimation of the expenses, which can be managed in afford way. Textbooks The sooner you get the information on required textbooks, the better…
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