Category: Web Design
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Empathy Tools: Artifacts in the UX Process
Artifacts are documents that design teams create to gather, organize and present information throughout the UX process. We will look at user personas, scenarios, user stories, and storyboards and their process. User personas A user persona is a model or character that portrays a possible use of your website or app. Personas aid the design…
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Understand Search Engine Marketing (SEM)
There are two main ways to get a business found in search engine results pages (SERPs): search listings and paid ads. The paid portion of placement on search results pages is called search engine marketing or SEM. Search engine marketing is increasing a product or service’s visibility on a search engine results page through paid…
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Analyze Search Performance And User Behavior
When working on search engine optimization for a website, there is a no-cost tool that helps you better understand how the website is performing on Google Search. Introduction to Google Search Console The tool is called Google Search Console. Search Console provides information on a range of different website metrics and reports. For example, you…
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Help Google and Users Understand Your Content
Think about the webpage results in the search engine results page. What makes you decide to click on a certain result? Is it the URL? The name shown? Or a description of the page? Or is it a combination of all three? These elements are part of the digital marketing that helps both Google and…
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Optimize a Website’s Content for Search Engine Optimization
There are tips and tricks to search engine optimization, it really comes down to first creating great content. If the content is well-written, informative, and on topic, it will help satisfy the searcher’s query. This is an important aspect in implementing SEO, you should try to satisfy the searcher’s query better than the competition. So…
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What are Digital Marketing and E-commerce?
Did you know that the first sale made completely online happened in 1994? A man named Dan Kohn sold a CD for $12.48 over an encrypted website he built himself. These days, it is a lot easier to sell things online whether you are an individual, a small business, or a massive retailer. Since the…
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Designing Cross-Platform Experiences & the Four Cs
When designing a new product or feature, it’s important to think about the different types of platforms that the design will be experienced on. A platform is the medium that users experience your product on. Some common platforms are: Desktop computers Laptop computers Mobile phones Tablets Wearables, like smart watches TVs Smart displays A product…
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Design Frameworks: Think Like a Designer
Most UX designers follow a specific framework or process from start to finish when approaching their work. A framework creates the basic structure that focuses and supports the problem you’re trying to solve, kind of like an outline for a project. Every designer and every team is different, so it is helpful to have a…
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The Role of a Beginner UX Designer
In this reading, we will go over the role of the entry level of the UX design as well as diving into the differences between generalist, specialist and T-shapped UX designers. Please note that the actual work of UX designer career might be slightly different from organization to organization. Therefore, you can explore the commonly…
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