Category: Search Engine
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Email Lists: The Most Important Aspect of Email Marketing
The most important important part of your email marketing campaign is its recipients. After all, without a mailing list, there’s nowhere for your emails to go. A huge part of email marketing lead generation. Lead generation is the practice of collecting a potential customer’s email address. Every time you acquire an email address, you’re generating […]
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Understand Google Ads
There are a lot of different types of Google ad formats, from search ads to shopping and video ads. Regardless of the ad format, there are certain steps you’ll likely take when creating any Google ad. Steps to create a Google Ad 1. Define your campaign goal What do you want to achieve with the […]
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Understand Search Engine Marketing (SEM)
There are two main ways to get a business found in search engine results pages (SERPs): search listings and paid ads. The paid portion of placement on search results pages is called search engine marketing or SEM. Search engine marketing is increasing a product or service’s visibility on a search engine results page through paid […]
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Analyze Search Performance And User Behavior
When working on search engine optimization for a website, there is a no-cost tool that helps you better understand how the website is performing on Google Search. Introduction to Google Search Console The tool is called Google Search Console. Search Console provides information on a range of different website metrics and reports. For example, you […]
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Help Google and Users Understand Your Content
Think about the webpage results in the search engine results page. What makes you decide to click on a certain result? Is it the URL? The name shown? Or a description of the page? Or is it a combination of all three? These elements are part of the digital marketing that helps both Google and […]
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How Search Works – Google Search Engine
Let’s imagine that a potential customer uses a search engine to solve their problem. If you’re a business that provides a solution, you’d want to get found in the search results. A really important aspect of digital marketing is getting your website found in search engines. In this article, you will learn how the Google […]
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