Category: Marketing
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The Traditional Marketing Funnel to the Digital Marketing Funnel
A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes. The general marketing funnel has four steps: Awareness Consideration Conversion Loyalty There are multiple versions […]
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Introduction to the Marketing Funnel
The first and most important step in any marketing strategy is learning about your customers. It is easy to think of a business strategy is all about them – about ways to bring in customers, boost profits, or grow their online presence. But a really effective marketing strategy starts with learning about customers needs and […]
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Inclusive Marketing
Discrimination, biases, and stereotypes have rooted in our society for as long as you can remember. It happens everywhere in the same or different forms. The death of George Floyd in May 2020 brings light to the long overlooking issues. You might have already known that more and more companies focus on being inclusive of […]
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How Digital Marketing and E-commerce Create Value
Did you know that over 60% of the global population is online, and more people are joining them every day? That’s why every business, big or small, needs an online presence to be competitive. There may be a lot of people online, but there are also a lot of companies that want their attention and […]
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E-commerce, ecommerce, or eCommerce?
Which is the correct term: e-commerce, ecommerce, eCommerce, or just ecomm for short? The name and spelling of e-commerce has evolved over the last 30 years, and so have the technologies and job skills required to work in this field. This reading provides a summary of e-commerce’s evolution by describing the history of the term […]
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What are Digital Marketing and E-commerce?
Did you know that the first sale made completely online happened in 1994? A man named Dan Kohn sold a CD for $12.48 over an encrypted website he built himself. These days, it is a lot easier to sell things online whether you are an individual, a small business, or a massive retailer. Since the […]
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Minnesota Street Project Field Visit
My photoshop for photography class had a field trip to Minnesota Street Project on Dec 2, 2017, which I encourage you guy to check it out. Big plus it is free. There were serval artists, designers and photographers showcased their work. There is also an education program available on site, which is partnership with The […]
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Data Science, Big Data
After reading Everybody Lies, Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are by Seth Stephens – Davidowitz. It opens up a chapter in Data Science, which we tend to overlook over time. It’s simply the complex subject of big data to an easy to understand way or everyone […]
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