Category: Google Digital Marketing & E-commerce
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Work with Google Ads Metrics
On the campaign’s page, you can control which metrics are displayed by selecting them. Being able to select metrics is useful when you want to view metrics at different stages of the marketing funnel. At the Awareness stage, the metrics that you are likely to monitor are clicks and impressions. At the Consideration stage, you…
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Work With Google Analytics – Monitor Metrics and Create Explorations
This article will introduce you to how Google Analytics collects information can tell you. Google Analytics: Monitor metrics It all starts with events. An event causes data collection to occur in Google Analytics. When a Google Analytics 4 property is initially set up for a website or app, certain events are automatically enabled to collect…
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Getting to know – Google Analytics Metrics
You don’t need to setup Google Analytics account because of Google Analytics demo account. The following are steps in setting up the real Google Analytics for reference. Get started with Google Analytics Create a new account and property To create a new account, go to the Analytics page and select Get started today. You must enter or select…
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Introduction to Tools for Marketing Analytics
There are many skills in digital marketing and e-commerce contribute to marketing and ad strategies such as creating search, display, and social media ads, running e-mail campaigns, expanding customer reach, raising brand awareness, and engaging customers with content. Some additional skills can be classified under the category of analytics. These include how to set and…
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Performance Goals in Digital Marketing
A performance goal is a target that has a measurable numeric value. Performance goals and their associated metrics define success. Without them, it’s simply a feeling or guesswork on how a campaign is benefiting a business. Set performance goals Suppose a business goal for an e-commerce store is to improve customer acquisition by 20% over…
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Create Media Plans for Campaigns and Set Performance Goals
In marketing, campaigns also require planning for the best outcomes. There are many software tools to manage these types of campaigns and help monitor their performance to help you achieve your goal. Media plans and performance goals In marketing, media plans help people understand what’s in a marketing campaign before it’s run. Media plans have…
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Most Common Email Marketing Metrics
Metrics are quantifiable measurements used to track and assess progress toward a business objective. This is important to remember as we explore the most commonly used metrics in email marketing. Metrics in email marketing Open rate An open rate is the percentage of users that open your email. Most likely you won’t have to calculate yourself because…
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Mistakes in Email Marketing
Although email marketing is an incredibly trusted and effective way to keep your clients up to date, it’s important to note that sometimes mistakes happen. Since you’re sending the emails to your recipients’ inboxes, there’s no way to edit them in real-time. Once the email is sent, it’s out of your hands. Some common mistakes…
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Tools For Email Marketing
When it comes to digital marketing, automation has become the key to a campaign’s success. Email marketing automation helps you find your audience and serve them only the content they want. Helpful tools for effective email marketing Email marketing automation tools help email marketers generate leads or turn strangers into customers. With automation, email marketers…
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