Category: General Education
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Email Lists: The Most Important Aspect of Email Marketing
The most important important part of your email marketing campaign is its recipients. After all, without a mailing list, there’s nowhere for your emails to go. A huge part of email marketing lead generation. Lead generation is the practice of collecting a potential customer’s email address. Every time you acquire an email address, you’re generating…
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Emails That Entice Subscribers
We’re still moving along on our journey into the various types of email marketing. So far, we’ve learned about acquisition emails and welcome emails. Next, we’re going to go over one of the most effective types of emails, the almighty newsletter. Types of email marketing: Newsletters A newsletter is an email sent to subscribers regularly, containing news…
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Preparing for Your Campaign
Just as a professional chef doesn’t just toss some random ingredients into a pan and expect to create the greatest dish in the world, a successful marketer doesn’t just aimlessly send out emails with no real direction or tactic and expect big results. To create a successful marketing strategy, you’ll need to conduct a few…
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Social Media Marketing Reporting
You’ve used analytics to measure your progress towards your goals at every stage of the marketing funnel. You’ve analyzed the data to make informed decisions about social media strategy. It is time to share those learnings and decisions through a social media report. Social media report is a document that presents and tracks relevant data about your…
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Social Media Analytics
Social media analytics can be a powerful tool to guide your current and future campaigns in the right direction. Just like social listening, you’ll use analytics to help you make better decisions, solve problems, improve performance, and understand your audience. With social listening, the information you gather is qualitative. Qualitative data describes qualities or characteristics.…
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Social Listening: Listening and Engagement
Imagine that you are responsible for the social media marketing for a small company. Unfortunately, one of your company’s products has a small defect and customers have been complaining about this product on social media. If you aren’t aware of these posts and don’t take steps to address the issue, your company’s reputation could be…
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When to Publish Your Social Media Contents
Having a consistent presence on social media allows your brand to be seen and discovered by potential customers. However, more is not always better when it comes to publishing on social media. You want to stay in the audience’s mind, but you also don’t want to post so frequently that you overwhelm their feeds and…
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Offer Variety Content on Social Media
So you have developed a strategy for your social media marketing campaign, set goals for your campaign, identify your target audience, and choose the best platforms for your audience and goals. We will cover the next pillar of social media marketing, planning and publishing your social media posts. Types of content on social media For…
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Determine Social Media Marketing Strategy
Before getting started on any social media marketing campaign, you need to develop your strategy. Your social media strategy is like a guide that tells you what you’re trying to accomplish, how you’re going to accomplish it, and how you’ll know when it’s been accomplished. Define the goals of your social media strategy The first…
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