Category: e-Commerce
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Engagement On Social Media
Social listening that you learn from the previous post not only helps you understand your target audience better, but it also increases their engagement with your brand. So how can we boost current and potential customers’ engagement on social media? Engagement refers to the actions people take on social media, such as likes, favorites, comments, […]
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When to Publish Your Social Media Contents
Having a consistent presence on social media allows your brand to be seen and discovered by potential customers. However, more is not always better when it comes to publishing on social media. You want to stay in the audience’s mind, but you also don’t want to post so frequently that you overwhelm their feeds and […]
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Offer Variety Content on Social Media
So you have developed a strategy for your social media marketing campaign, set goals for your campaign, identify your target audience, and choose the best platforms for your audience and goals. We will cover the next pillar of social media marketing, planning and publishing your social media posts. Types of content on social media For […]
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Determine Social Media Marketing Strategy
Before getting started on any social media marketing campaign, you need to develop your strategy. Your social media strategy is like a guide that tells you what you’re trying to accomplish, how you’re going to accomplish it, and how you’ll know when it’s been accomplished. Define the goals of your social media strategy The first […]
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Understanding Social Media Marketing
We all have the temptation to check our phones because of social media notifications. Like it or not, we all use and are influenced by social media in our lives. At the same time, it creates opportunities for businesses to connect with loyal customers to understand their brands. Social media is any digital tool that […]
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Apply Display Advertising
Another popular online advertising option is placing ads on other online properties, such as a website or app, that are not search engines. The marketing term for this type of ad placement is display advertising. Display advertising – visual ad formats placed on websites or applications. The conventional way is to contact the website owners […]
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Understand Google Ads
There are a lot of different types of Google ad formats, from search ads to shopping and video ads. Regardless of the ad format, there are certain steps you’ll likely take when creating any Google ad. Steps to create a Google Ad 1. Define your campaign goal What do you want to achieve with the […]
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Understand Search Engine Marketing (SEM)
There are two main ways to get a business found in search engine results pages (SERPs): search listings and paid ads. The paid portion of placement on search results pages is called search engine marketing or SEM. Search engine marketing is increasing a product or service’s visibility on a search engine results page through paid […]
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Analyze Search Performance And User Behavior
When working on search engine optimization for a website, there is a no-cost tool that helps you better understand how the website is performing on Google Search. Introduction to Google Search Console The tool is called Google Search Console. Search Console provides information on a range of different website metrics and reports. For example, you […]
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