Category: Digital marketer
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Work with Google Ads Metrics
On the campaign’s page, you can control which metrics are displayed by selecting them. Being able to select metrics is useful when you want to view metrics at different stages of the marketing funnel. At the Awareness stage, the metrics that you are likely to monitor are clicks and impressions. At the Consideration stage, you…
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Getting to know – Google Analytics Metrics
You don’t need to setup Google Analytics account because of Google Analytics demo account. The following are steps in setting up the real Google Analytics for reference. Get started with Google Analytics Create a new account and property To create a new account, go to the Analytics page and select Get started today. You must enter or select…
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Introduction to Tools for Marketing Analytics
There are many skills in digital marketing and e-commerce contribute to marketing and ad strategies such as creating search, display, and social media ads, running e-mail campaigns, expanding customer reach, raising brand awareness, and engaging customers with content. Some additional skills can be classified under the category of analytics. These include how to set and…
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Tools For Email Marketing
When it comes to digital marketing, automation has become the key to a campaign’s success. Email marketing automation helps you find your audience and serve them only the content they want. Helpful tools for effective email marketing Email marketing automation tools help email marketers generate leads or turn strangers into customers. With automation, email marketers…
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Email Lists: The Most Important Aspect of Email Marketing
The most important important part of your email marketing campaign is its recipients. After all, without a mailing list, there’s nowhere for your emails to go. A huge part of email marketing lead generation. Lead generation is the practice of collecting a potential customer’s email address. Every time you acquire an email address, you’re generating…
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Emails That Welcome New Subscribers
There are different email types to accomplish different goals whether for your project or company. The main goal is gain more customers. What is the strategy for acquiring customers? How do brands get people interested enough to take action? How do brands turn a potential customer into an existing customer? Types of email marketing: Acquisition…
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Do’s and Don’ts of Email Marketing
When it comes to creating an email marketing strategy, a lot of the decisions you make will depend on who you are targeting and what you find works best for them. But even before you have that information, here are some tried and true do’s and don’ts that every email marketer lives by. Do: prioritize…
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What is email marketing?
More than four billion people, or over half the world’s population, use email. That explain why email marketing is so effective. Email marketing has a return on investment or ROI of $42 for every one dollar spent, so if you spend one dollar, you’ll make an average of $42 back. There are many factors that…
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Managing A Social Advertising Budget
The goals you set in your paid social media strategy, such as building brand awareness or gaining more followers, will help guide your budget. Once you know what you want to achieve, you can figure out what funding you need to help you get there. It’s good to get a sense of which components are…
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