Category: Business
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Most Common Email Marketing Metrics
Metrics are quantifiable measurements used to track and assess progress toward a business objective. This is important to remember as we explore the most commonly used metrics in email marketing. Metrics in email marketing Open rate An open rate is the percentage of users that open your email. Most likely you won’t have to calculate yourself because […]
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Preparing for Your Campaign
Just as a professional chef doesn’t just toss some random ingredients into a pan and expect to create the greatest dish in the world, a successful marketer doesn’t just aimlessly send out emails with no real direction or tactic and expect big results. To create a successful marketing strategy, you’ll need to conduct a few […]
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When to Publish Your Social Media Contents
Having a consistent presence on social media allows your brand to be seen and discovered by potential customers. However, more is not always better when it comes to publishing on social media. You want to stay in the audience’s mind, but you also don’t want to post so frequently that you overwhelm their feeds and […]
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Set Up a Professional Social Media Profile
You may already have one or more social media accounts that you use to connect with family and friends. While these accounts probably show a lot about who you are personally, they may not demonstrate much about your professional interests, skills, and experience. Additionally, they likely contain personal content that you may not want to […]
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Understanding Social Media Marketing
We all have the temptation to check our phones because of social media notifications. Like it or not, we all use and are influenced by social media in our lives. At the same time, it creates opportunities for businesses to connect with loyal customers to understand their brands. Social media is any digital tool that […]
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Optimize a Website’s Content for Search Engine Optimization
There are tips and tricks to search engine optimization, it really comes down to first creating great content. If the content is well-written, informative, and on topic, it will help satisfy the searcher’s query. This is an important aspect in implementing SEO, you should try to satisfy the searcher’s query better than the competition. So […]
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How Search Works – Google Search Engine
Let’s imagine that a potential customer uses a search engine to solve their problem. If you’re a business that provides a solution, you’d want to get found in the search results. A really important aspect of digital marketing is getting your website found in search engines. In this article, you will learn how the Google […]
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The Traditional Marketing Funnel to the Digital Marketing Funnel
A marketing funnel is a powerful way for businesses to focus and coordinate their marketing efforts. To get the most out of a marketing funnel, businesses must optimize their work at each stage of the funnel to reach desired outcomes. The general marketing funnel has four steps: Awareness Consideration Conversion Loyalty There are multiple versions […]
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Introduction to the Marketing Funnel
The first and most important step in any marketing strategy is learning about your customers. It is easy to think of a business strategy is all about them – about ways to bring in customers, boost profits, or grow their online presence. But a really effective marketing strategy starts with learning about customers needs and […]
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