Tips to Create a Strong Presentation for Your Usability Study Finding

After coming up with insights from your research, it is time to present your findings to skateholders. In this article, we will focus on tips in creating presentation for UX research presentation, but you are more than welcome to adjust it to any other types of presentation based on your objective. The presentation format can help keep your ideas organized and logic to keep audience’s attention and more importantly get your point across. Let’s dive in.

Tip 1: Know your audience

Knowing your audience is important because you want to tailor your finding to their interests. In other words, you need to speak their language, so that you can earn their understanding and support for your project. For example, marketing department might be inclinded to learn more how the new design will engage and retain audience. While finance department would focus on budget more than anyone else. Be adaptable and if possible get to know your audience personally to learn more about communication style.

Tip 2: Provide an overview

Give your audience a short roadmap or “table of contents” at the beginning of the presentation, so your audience knows what to expect throughout the presentation. Your roadmap should almost be like a checklist that the audience can follow along, so they have a vision for how much content is left to cover.

In addition, one slide should feature “Executive Summary” at the beginning of the presentation. It is both an overview of the content and a big takeaways from your research study. Be sure to discuss how your research impacts the big picture, like how the product would support the company’s goals and objectives. It paves way for your auidence to understand specific details and stories later on.

Photo by Alex Litvin on Unsplash

Tip 3: Tell a story

We all know that story telling is much more engaging than presenting purely facts or insights. Picture the story as beginning, middle and ending of your users. Their interaction with our product and how our product can help users achieve in getting their tasks done. The story should highlight pain points, emotions and deligihts of the user’s interaction and points of view with the product iteself.

Tip 4: Show numbers

Showing your numbers using charts and graphs to illustrate your numbers. Image often communicate better than words. The image lets the number speak for itself and you should use it to back up your story telling why it matters to design.

Tip 5: Less is more when it comes to text

The golden rule here is not to have your audience read your text while you are presenting. Keep texts to the minimum that answers why, what and how. You can also have an apendix for audience to go over at their own pace at the end of the presentation.

Tip 6: Provide recommendation for next steps

End presentation with recommendation for next steps based on your insights you presented. Your recommendations might include changes to make to the product designs, additional research to conduct, or future meetings to schedule. This step helps gain support from stakeholders and will put the pieces in place to move forward in the design process. It’s a best practice to clearly state your recommendations on a single slide.

Tip 7: Leave time for questions

At the end of your presentation, be sure to leave a few minutes so your audience can ask questions about the material you presented and can clarify any points. This is also a great opportunity for you to provide more details about areas that your audience is interested in learning more about.

That’s it and you will be on your way to walk your audience through your research and recommendations to the design. Don’t forget to take advantage of white space in your slide to increase the legibility. Be creative with color to highlight and emphasize important points.

Good Luck!

Next, create a presentation from a template.

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