Metadata & research examples of information seeking

Metadata Generation

Exploration information seeking at Zappos.com

  1. Known Item
Search with brand name as an known item to narrow down the search. Interaction elements are dash line in the search box and hover over effect in the drop down menu

2. Exploratory

Narrow the search for exploratory to see if Zappos has the same shoes or similar style under same brand.

3. Don’t know what you need

General search for sneakers and there is no specification on style, size, color, etc.

4. Refinding

Refinding the search by using the same name to see if there might be a similar product on Zappos

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